How to Save and Download Facebook Ads

Want to download an ad creative you spotted in the Meta Ad Library? Meta doesn't offer a download button, but you can grab any image or video in a few steps using your browser's developer tools.

Step 1 — Open the Meta Ad Library and launch DevTools

Go to the Meta Ad Library and search for the brand or keyword you're interested in. Once the results load, open your browser's developer tools:

Windows / Linux: Ctrl + Shift + I
Mac: Cmd + Option + I

This opens the Elements inspector panel on the right side of the screen.

Meta Ad Library with browser developer tools open showing the Elements panel — Open DevTools while browsing the Meta Ad Library

Step 2 — Inspect the ad creative and copy its URL

In the DevTools panel, click the pointer/inspect icon (top-left of the panel). Then hover over the ad creative (image or video) you want to download. The inspector will highlight the DOM element and jump to its source in the Elements tab.

Look for the src attribute on the <img> or <video> element. Right-click the URL and choose "Open in new tab" to load the raw media file.

Using the inspect pointer to hover over an ad video and find its source URL in the DOM — Hover on the creative, then copy the media link from the Elements panel

Step 3 — Download the file

Once the image or video is open in its own tab, right-click it (or click the three-dots menu on a video player) and select Download. The file will save to your default downloads folder.

Video open in a new tab with the three-dots menu showing the Download option — Click the three-dots icon and select Download

Step 4 — Make this workflow repeatable (the easy way)

The manual inspect-and-download flow works, but it's slow and tedious — especially if you're saving dozens of ads for competitor research or creative briefs. Every ad requires opening DevTools, hunting through the DOM, and hoping the URL doesn't expire.

Traditional ad saving vs. Spreshapp, one tool instead of many

Spreshapp eliminates all of that. With the Spreshapp Chrome extension you can:

Save any ad in one click directly from the Meta Ad Library. no DevTools needed.
Automatically capture the creative, copy, and metadata (advertiser, platform, dates).
Organize saved ads with tags, folders, and notes so your swipe file is searchable.
Get AI-powered creative analysis hooks, messaging angles, audience personas instantly.
Share and collaborate with your team or clients on any saved ad.

Instead of spending 5 minutes per ad fumbling with DevTools, Spreshapp turns the entire workflow into a single click. Set it up once and start building a research-backed creative library your whole team can use.