top performing food ad creatives
by Austin B
Brands like Universal Yums and Oats Overnight lean heavily into problem-solution framing, anchoring creative around lifestyle friction and habit loops. The messaging is direct response native, but wrapped in scroll-stopping visual texture. Meanwhile, Tate’s Bake Shop and Chips Ahoy! exploit indulgence triggers with tight product macros and high-contrast food cinematography that amplifies craveability without overproducing. On the performance beverage side, Hydrant and RYZE Superfoods position benefits upfront, often stacking proof elements such as UGC testimonials, ingredient callouts, and authority cues within the primary frame. It’s clarity over cleverness. Short-form executions from ONYX Coffee Lab and Olipop demonstrate strong thumb-stop architecture: pattern interrupts, kinetic captions, and tight pacing engineered for feed velocity. The throughline is disciplined creative strategy: fast hook, singular value prop, visual appetite appeal, and offer articulation without cognitive drag. These are not “nice” food ads. They are structured conversion assets tuned for auction dynamics, attention scarcity, and scalable testing frameworks.
Universal Yums
Every month a different country, every month a reminder that you gave THE BEST HOLIDAY GIFT! 🌎🎁0:01 / 0:55
The Hungry Petite
Got my latest Hungryroot delivery, and I still get excited every time. They make everything so easy. The meals are quick to put together (some are even pre-cooked), the snacks are so good, and I don’t have to go to the grocery store.I also really love that a lot of the groceries are organic. It makes me feel better about what I’m feeding my family.This isn’t my first box. I tried Hungryroot a while back and liked it enough to keep ordering, especially during busy weeks when I need something quick and easy.You can save 40% off your first delivery and get a free gift with code HUNGRYPETITE at hungryroot.com. Their usual offer is 30%, so this is the best deal you’ll find.#hungryroot #hungryrootpartner #houstonfoodie #houstoneats #organicgroceries0:00 / 0:55EAT.HUNGRYROOT.COMThe Hungry PetiteLearn more
Chips Ahoy!
Gluten Free Chips Ahoy! cookies. No gluten, still flippin’ delicious!0:00 / 0:10Here For Gluten Free MmmsChips Ahoy! Here For HappyShop Now
Tate's Bake Shop
A dinner party dessert that always is sure to impress from @celebratingsweets ft. our signature Chocolate Chip Cookies.0:00 / 0:24Tate's Chocolate Chip CookiesA little bake shop in every bite.Learn More
RYZE Superfoods
RYZE is powered by functional mushrooms and adaptogens. Our creamy and delicious blend features six functional mushrooms, prebiotics, zero added sugar and 100% organic or non-GMO ingredients. These clean, no BS ingredients come to you sustainably from right here in the USA to provide game-changing daily immune support and long-lasting energy in every cup. Just add water for easy prep and on-the-go wellness.Try now ➡️ https://shop.ryzesuperfoods.com/fb0:30 / 1:08
Starburst
#STARBURST_Partner Where have these been my whole life?! I love these @Starburst sours that I had to make them into mug rugs! 🤩 What do you think of the finished result? #DIY #tufting #crafting #rugmaking0:32 / 0:38WWW.STARBURST.COMStarburstShop now
Hydrant
No artificial sweeteners, no junk—just hydration you can trust. Subtle, delicious flavors perfectly balanced for everyday wellness, with low or no-sugar options. Loved by over 250k happy customers and counting!
Hydrant
No artificial sweeteners, no junk—just hydration you can trust. Subtle, delicious flavors perfectly balanced for everyday wellness, with low or no-sugar options. Loved by over 250k happy customers and counting!DRINKHYDRANT.COMFeel Better, FasterFast hydration, real energy. No junk, just resultsShop Now
Olipop
OLIPOP Classic Grape is bold, high-fiber, & serving serious nostalgia with a taste that takes you back 🍇0:10 / 0:15DRINKOLIPOP.COMClassic Grape taste that takes you backDrink OLIPOPShop Now
ONYX Coffee Lab
We see what you’re into—and we approve. Go ahead and complete your coffee upgrade.0:05 / 0:18FB.COMExcellent ChoiceLearn more
ONYX Coffee Lab
From the #1 coffee shop in North America — try the award‑winning offerings that specialty coffee enthusiasts praise.0:10 / 0:33ONYXCOFFEELAB.COMDiscover Onyx CoffeeExperience It YourselfLearn More
Oats Overnight
An easy breakfast with 20g protein.Spoon-free oatmeal that tastes like dessert.Shop Now
Oats Overnight
Packing an order with our top rated flavors.0:10 / 0:53Spoon-free oatmeal. 20g protein. 20+ flavors.Shop Now
Oats Overnight
Oats Overnight vs DIY. You decide.0:04 / 0:37Spoon-free oatmeal. 20g protein. Tons of flavors. Learn More